Marketing Consulting Services for National Companies and Local Companies in Westchester, New York

What We Offer

Fractional Marketing Leadership

Flexible marketing leadership and support for growing and transitioning companies. Whether you are looking for your first marketing hire or you need strategic leadership to manage an existing team, we can support your efforts and get your marketing efforts running.

Growth Consulting

Most marketers have a playbook that they follow to get a company off the ground. Unfortunately, no company is one size fits all. We can help your company grow with a diverse background of brand, demand and performance based solutions.

Digital Transformation

If you aren’t investing in your technology stack, odds are you are already behind the competition. With extensive experience across multiple technology solutions, we can help you transform your digital and experience based solutions to meet your customers where they are.

Brand Strategy

Long-term growth of an organization is dependent on having a story and reputation that customers and non-customers can align with. If you feel like your company has reached it’s limitations, it may be time to invest further in your brand to drive demand instead of just capturing it. We can create a brand platform that standardizes how you communicate about your company and build the foundation for deeper and more meaningful storytelling.

Performance Marketing

Whether you are looking for a strategy or just support, we can build an end-to-end program that puts performance first. Long gone are the days where you run marketing campaigns without some sort of outcome. It’s time to align your marketing efforts to business goals.

Go-to-Market Launching

If you have a new product that you would like to launch but you don’t know where to start, we can help. With experience launching several products both within organizations and through agency relationships, we have experience with research, planning, positioning, segmentation and activation. You can get an expert that will help you understand the opportunity and how to make it happen.

Not seeing for exactly what you are looking? We can help or we know someone that can.

The Reality

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

— Beth Comstock, Former CMO & Vice Chair, GE

Examples of Our Deep Experience

Brand Transformation - EHE Health

As the SVP of Marketing at EHE Health, I led the company through a brand transformation that resulted in six new enterprise clients within the first year and $6 million in annualized revenue (in only the first year). Over the course of my 3 years leading marketing at EHE Health, revenue grow by 66% and NPS of our clients improved by 30%. In 2022, EHE Health had their best financial year ever in the company’s 113 year history.
Growth Expert - ASPCA Pet Insurance

In 2010, Matthew took over all direct-to-consumer marketing for the ASPCA Pet Health Insurancebrand. Over the 5 years working at Hartville Group and the ASPCA Pet Health Insurance brand, Matthew and team helped grow revenue from $15 million to nearly $85 million. The rapid growth of the brand and company resulted in the purchase of the Hartvile Group by Crum & Forster in 2013.
Digital Transformation - NY Daily News

In 2014, Matthew Joined the New York Daily News as the Head of Audience Development and Analytics. The New York Daily News was losing readership on their daily newspaper readership in rapid fashion. They needed to build a digital following and fully transition to digital readership base before it was too late. Through the rollout of a new technology stack, we were able to increase the NYDN digital readership by 400% and increase engagement by 50%. Overall digital revenue improved by 5x within one year.
BMW USA - Performance Marketing

While working at Critical Mass, Matthew oversaw a team focused on both the online and offline user experience for BMW North America that resulted in a 24% improvement in lead growth YoY in 2018.
Additionally, as the Digital AOR for BMW USA, Critical Mass was called upon to run their digital experience, digital media, SEO and social programs. Our management of these programs resulted in cost efficiencies for BMW and surpassing other rivals in the luxury automotive space in terms of sales and profitability.
Growth Expert - EHE Health

As the SVP of Marketing at EHE Health, I led engagement and member marketing for the organization. During my 3 years at EHE Health, member engagement and participation grew from 25% to 30% and resulted in an additional $30 million in additional revenue.
This growth is revenue was achieved by focusing attention on addressable audiences and channels that could drive participation with patients and increase existing client revenues by 10% annually.
Brand Transformation - Honeywell

Supported Honeywell in the transformation of their brand, which was viewed as out of date and not relevant to their space (industrial conglomerate).
In addition, developed Honeywell’s Global Performance Operating Model to support its brand relaunch in 2019, which provided evidence to show how brand communications impacted demand marketing. Honeywell’s brand perception improved by 25% within their targeted industry and they had several existing customers express their interest in other product verticals as a result.